If you’re American it’s the “fanny pack” to us Brits it’s the “bum bag” something reserved only for tourists and grandads for the past 20 years.
The bum bag has been a hopeless fashion victim’s disaster but now it’s back and with an 80s rave campaign flocking through the fashion world, the bum bag is well and truly here with a vengeance. Firstly exclusive fashionistas magnated to American Apparel to buy one, now even Marks and Spencers plans to launch one this summer.
The catwalk shows for spring/summer 2010 were stacked with them. British designer Ashish Gupta somehow made it sexy with a studded black leather version and Marc Jacobs and Louis Vuitton have launched their own versions and even created a man-bag version.
It’s certain to say if the bum bag isn’t fashionable by the end of the summer it never will be.
Here’s a selection of the best around, my advice, embrace it – if all sense of coolness leaves you, at least you will have your arms free…