Not your daughter’s jeans


These tummy tuck jeans are apparently responsible for making you drop a dress size instantly, slimming, defining and even lengthening your legs. This all sounds a little too good to be true and with a price of more than £100 it possibly is.

However with endorsements from celebrity power women like Elizabeth Taylor, Rachel Ray and Diane Sawyer – this jean craze that started across the pond a few years ago now seems to be taking the UK market by storm.

The name gives away the target audience, 30-something plus women who would prefer to spend £120 on a pair of jeans claiming to instantly improve your figure rather than fork out thousands on surgery. It seems women can’t resist the possibility of instant weight loss without any of the hard work and the designers have well and truly cashed in on this.

Hyped as one of the most innovative products offered by the fashion and beauty industries since control top pantyhose, these jeans are proving very popular in shops like John Lewis.

But is there any truth behind their outlandish claims?

Firstly they come in a range of very dark shades of denim, which are instantly flattering to wider figures.

They are also high waisted, avoiding any aspects of muffin-top exposure and with a corsetting effect, they effectively slim down any wobbly bits producing a firm and toned effect.

There are 11 styles, from drainpipes to flares, suitable to flatter any figure, from the petite shorties amongst us to the long tall Sallys.  The stretchy denim used produces an effect of wearing leggings which will hold you in, firm you up and look amazing, if you can afford the price tag.

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