What was once an ordinary supermarket on the UK high street has now become a global company who are slowly taking over the world. On arrival to Pedang, a small island off the North coast of Malaysia last year the first thing I saw was a giant Tesco extra store. Proof the company is set for world domination? Possibly.
Throughout the UK there are weekly battles against small towns fighting off, or failing to, Tesco extras and the company are well-known to buy huge areas of land to stop other competing stores building.
But…enough of the Tesco rant, it seems they might be doing something positive for once in the launch of an ethical fashion range in connection with the designer, “From Somewhere“.
The new clothing line was featured at London fashion week and consists of six different styles, created out of end of the line Tesco products (which would have previously been destroyed).
The collection is aimed at the twentysomething market, which until now has been slightly left out of Tesco’s clothing lines, and the range of body-con bright colours matched with a low price tag will definitely appeal to this market.
Not only do the clothes look fantastic, come at a pretty reasonable cost, but also they are produced in one of the worlds “greenest” factories in the world. This is not just fabricated Tesco lingo either, the factory, in Sri Lanka, is actually the first in the world to be awarded a gold rating for environmental responsiblity by LEED, the international green building certification system.
The benefits for Tesco are obvious – a company traditionally known for not really caring about their carbon footprint suddenly goes green…and the people at From Somewhere are also happy to get a huge name behind them and to force the store to look at, and deal with its own waste.
It’s easy to slate Tesco, we all know the alarming statistics about £1 in every £7 spent in the UK spent in the shop, and however much this new partnership is a giant PR stunt – it’s also a very tiny step towards improving the planet.