Ladies, it’s 2010 and this is a decade for change and celebrating real women. Brigitte started and Sadie followed and now Bobbi Brown are joining this power list.
The famously luxurious make up brand is starting a new beauty campaign: Pretty Powerful. The company have taken real women, friends and family of the make up artist, and shot a series of before and after videos documenting how each woman uses make up everyday.
Dove’s ‘real women’ campaign highlighted the issue of using real women as opposed to models and although the marketing campaign is first and foremost, to generate revenue for the companies involved, I think it’s great these multi national companies are beginning to change and celebrate how beautiful normal women are,and showing you don’t need to be a size zero, or stringently photoshopped to be beautiful.
The company is also launching a contest, first mentioned in beauty blog StyleList, encouraging women around the world to record and submit their own before/after transformation videos. Once loaded the videos will be on the website and people can vote for their favourite. The beauty company will also donate $1 for each vote to a charity that supports underprivileged women in their careers.