Everyone is blogging – from Jon Snow to the local gossip – conversation is online and after you sieve through the wades of angry rants, there is some useful stuff about.
As a student being made to blog I have actually come to quite enjoy it and in a recent lecture with Adam Tinworth, head of Read Business Information (RBI), I realised how a blog can potentially make you a lot of money. I have compiled 10 tips for successful blogging to ensure you rake in the viewers and possibly the cash…
This video from a London Bloggers Meetup gives some helpful pointers to get you on the right track:
1 – Keep it regular. To have a popular blog people will want to read you should post about four times a week.
Tinworth recommends you are:
2 – Start talking. You have to put work into your blog if you want to get something back from it. Adam’s blog, One Man and His Blog, has gained a lot of traffic because he is fully involved with the online discussion. Comment on other blogs, especially those of a similar subject to your own, and respond when people comment on yours.
3 – Find a niche and cultivate it. The journalism world is highly competitive and to stick out you need to be different. By finding a specialist subject that you are also interested in you are proving you have something unique to offer to the blogosphere. Whether it is unusual food, dress making, cricket, or independent music – find a topic, nurture it and you will be rewarded.
6 – Post a wide range of content, in different formats. Big Lorry Blog and Flight Blogger are examples of popular blogs that have made money through providing their readers with a range of stories, videos and audio within their niche specialities. If you are getting a fair amount of hits (around 5,000 a month) then call up local companies and offer them adverts for a small fee.
7 – Adam’s main ingredients for a good blog:
A blog should be varied and engaging with all these points included to make it visually pleasing and interesting to a reader.
8 – Don’t be too opinionated. The view that blogs are: “rants written in bedrooms by losers” can be seen everywhere. The point of a blog is to talk about something and raise questions on the subject – not just complain about how much you hate it.
9 – Traffic = money in the blogging world so once you have a well-visited site – look into advertising to make some money.
10 – Tag your posts with searchable topics and try linking to other sites. A group debate is a good way to increase traffic to your sight.
Still looking for inspiration? Check out the Independent Newspaper’s pick of 10 innovative and exciting new blogs here.